The 2024 Hunan Province Rural Basketball Match (Village BA) final took place tonight at the central basketball court in Aiguo Village, Xiaoping Town, Chenxi County, Huaihua City. The Chenxi Town team from Huaihua City defeated the defending champion, the Matian Town team from Yongxing County, Chenzhou City, with a score of 78-61, claiming the championship title. This concluded the eight-day Hunan Province Rural Basketball Match (Village BA), which ran from August 18 to August 25.
今晚，2024年湖南省和美乡村篮球大赛（村BA）总决赛在怀化市辰溪县孝坪镇爱国村中心篮球场举行。怀化市辰溪县辰阳镇队以61比78的比分，战胜卫冕冠军郴州市永兴县马田镇队，成功夺冠。至此，从8月18日至25日历时8天的湖南省和美乡村篮球大赛（村BA）圆满结束。
The event attracted tens of thousands of fans to watch the match live. At 3 p.m., three hours before the match, cheerleading teams began lining up to enter the venue, beating drums and waving flags, creating a tense pre-match atmosphere. After the ranking matches for 3rd to 8th place, the final kicked off at 8 p.m., with the Chenxi Town team taking the lead early on and maintaining a significant advantage. The Matian Town team from Yongxing County put up a strong fight but eventually fell short, finishing as runners-up.
比赛吸引上万名球迷现场观赛。下午3时，距比赛还有3个小时，各拉拉队就陆续排队进场，敲锣鼓、挥大旗，将赛前紧张氛围“拉满”。3-8名排名赛结束后，晚上8时，总决赛哨响，怀化市辰溪县辰阳镇队率先取得领先优势，一路保持大比分领先。郴州市永兴县马田镇队顽强追赶，但最终不敌辰阳镇队，获得亚军。
In recent years, Chenxi County has hosted several major basketball events, including the China-Russia Basketball Challenge, the Hunan Provincial Finals of the He Long China Amateur Basketball Open, and the National (U21) Youth Basketball Championship in the Huaihua Division, earning it recognition as a "Basketball Town" among fans.
近年来，辰溪县先后举办中俄篮球对抗赛、贺龙中国业余篮球公开赛湖南省总决赛、全国（U21）青年篮球锦标赛湖南怀化赛区等大型篮球赛事，其“篮球之乡”的称号被更多球迷知晓。
During this tournament, Chenxi County promoted cultural and tourism consumption through both online and offline channels by hosting a "Village BA" carnival, agricultural product markets, night food markets, intangible cultural heritage exhibitions, and live-stream promotions. The county received over 30,000 visitors daily, with the total online reach of the event exceeding 700 million views.
本届比赛期间，辰溪县通过“村BA”嘉年华、农特产集市、小吃夜市、非遗文化展演、直播推介等形式，线上线下双渠道推动文旅消费、打造“村BA”IP。据统计，该县日均接待游客超3万人次，赛事线上传播总量超7亿人次。
Translation: Feng Yuxuan